Most people wouldn’t readily equate one of the most modern forms of marketing with historic sites. However, article marketing serves an important three-fold purpose:
- Get more people interested in your attraction
- Establish it as a location that visitors need to see
- Encourage more people to visit your site’s website
The first thing you want to do is identify who is likely to visit your site and what they expect. Think of article topics that are relevant to your site that would attract the attention of a visitor searching online. For example, if you house a collection of artifacts from the 18th century, focus on people searching for information on 18th century life.
Make sure your articles are well-written, or hire someone to write them for you. Articles should meet the following criteria:
- 200 to 500 words
- Catchy title
- Introductory paragraph
- 3 to 5 main points
- Paragraphs with 2 to 5 sentences
- Subheadings and bulleted lists make articles more reader-friendly
- A closing paragraph that includes a call to action is most appropriate
Have a What’s New or similar page where you place brief snippets of your articles, along with a link to the rest of the article and an appropriate stock photo. Having a sampling of your site’s articles will increase visitors’ interest.
Don’t forget about social media sharing! Sharing via Facebook or Twitter often makes all the difference.