Why Your Bed and Breakfast’s Brand Must Be Established

While staying at a bed and breakfast often feels more like being at a relative or friend’s house for your guests, your B & B is just as important as a hotel. A good marketing strategy will help ensure that your business thrives.

Here’s what you need to keep in mind: Many people out touring New England this spring and summer won’t book in advance at a hotel. Many others specifically choose an alternative to a chain hotel, so keep these thoughts in mind:

  • Marketing is essential because many site visitors don’t return
  • Multiple clicks put many visitors off
  • Mobile devices now take up a lot of Internet time
  • A majority of people now initiate online searches with a mobile device

How do you know that you’re offering the right thing? Look at some of these helpful facts:

  • Many younger travelers prefer smaller lodging options
  • The lack of originality in many hotels is off-putting for younger travelers
  • ┬áB & Bs offer what many of these younger, tech-savvy travelers want

Some helpful tips to keep in mind include:

  • Food options, even if in the form of quick snacks or light meals featuring maple products, local berries, or fish
  • Make sure you’re easy to find on booking sites for small lodging
  • Consider a blend of New England decor with modern features like Wi-Fi and entertainment systems
  • Keep your website up-to-date and post to social media regularly

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